Digital Design

I work with brands to create best-in-class beautiful solutions and emotional experiences for their customers. I deliver thoughtful design at the intersection of beauty and clarity. Creating innovative and engaging bespoke solutions is what I pride myself on.


Web Design

I design and build elegant websites on Squarespace for designers, bloggers, artists, weddings and other businesses.

Marketing Materials

Invitations, business cards, flyers, brochures, and other print and digital marketing materials.

E-mail Marketing

From designing and crafting beautiful e-mail templates to setting up autoresponders, to email campaign analytics.


Instagram Art Direction & Photography

I consult businesses in hospitality on their Instagram strategies as well as I create content for them and manage their presence on Instagram.

Website Content Management

I help companies and individuals maintain, update and edit all content on their websites.

Social Media Management

Managing all of your social media presence can be a hassle. I take the stress away from you and help you manage it all with all up-to-date trends and practices in mind.



Select projects



After an in-depth study of the client’s business and needs, I designed and developed their new website as part of the overall rebranding strategy.


A robust and flexible website (to work responsively across mobile, tablet, and browser based screens) for a periodic conference held in Dubai incorporates a registration system for the attendees.



Novo Collections is an online lifestyle store connecting independent artisans with customers around the world. The work included: logo design, brand strategy, brand voice, website and e-commerce design and creation, social media strategy.


Tin Box, the 60-year old U.S. tin manufacturer came to me with the goal to design a flexible website to elevate their image of an industry leader and to showcase their extensive portfolio.



I worked with the developer of Lemongrass Villa, a private vacation estate in Koh Samui, Thailand, to design and develop the foundation of the core brand identity, along with full creative direction, photography, concept development, marketing, villa amenities production and brand/customer experience, in addition to designing the website and a social media presence. Currently, I fully manage this business online (marketing, social media), as well as offline (rental management and customer service).


During my work at Osmany Laffita (2007 - 2014), a fashion house with clients amongst world's elite, I was responsible for concept to execution on major events and initiatives with marketing and public relations impact, including, vendor management, coordination of suppliers, project management, organization of fashion shows and appearances. I assisted the CEO in managing a team of 150 persons, sourcing venues for shows and other events, hiring staff and models, design input on the set, inviting press and guests, and design of marketing materials. I also designed and maintained the company website and social media presence.



Through Instagram, I have been showcasing my curated take on style, food and travel. I am now considered an Instagram influencer with a large following of like-minded followers who share the same interests. I am often hired for services like Instagram content creation and marketing as well as art direction and photography.


Lustin Style was developed as part of my keen observations on specific middle and high end brands while living in Asia, and my recognition of a ‘space’ in the online market for fresher, more authentic and original views on a broad spectrum of styles and brands.